Subway slides into gaming to mark Subdog’s return

September 2, 2025 10:23

Subway Australia has released a bespoke gaming platform to raise consumer awareness of its Subdog and the new Loaded Subdog range.

The sandwich giant’s new Community Hub hosts a tournament that gives players the opportunity to compete for in-game and real-world prizes via EA Sports FC matches.

Rewards include Doordash vouchers for Subway Loaded Subdogs, coupons for gaming marketplace Steam, and a VIP trip to the EA FC Festival in Vietnam.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Matt Virtue Publicis Groupe Publicis Worldwide Australia Rival X Rodica Titeica Subway Suzi Black Team fresh Zenith Media Australia

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Subway slides into gaming to mark Subdog’s return

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