CUB launches outdoor offensive for Victoria Pale Lager

Robin Hicks

November 3, 2011 10:05

Carlton United Brewers has launched a billboard campaign to promote Vic Pale Lager. The agency behind the campaign was Droga5.

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Robin Hicks

Topics

Carlton United Brewers Droga5

3 COMMENTS

Matty 3 Nov 11

Is that seriously the outdoor? If I were going past that doing 60 I wouldn’t have a clue what was going on, or what to look for/ask for when I went to the bottle-o to find out…

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Mark 3 Nov 11

It’s interesting to see the influence micro-brewing is beginning to have on the decision making of the big guys, are they trying get share from the beer snobs who actually know what a pale lager is and bring them back to the CUB fold or canabalise their other brands?

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OOH FAIL 4 Nov 11

Magazine creative on a billboard. FAIL

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