CUB officially launches in-house digital agency Speakeasy Studio
Carlton & United Breweries (CUB) has officially launched its in-house digital agency, Speakeasy Studio.
In January CUB announced it would be opening an in-house agency to work alongside the brand’s current agency roster, which includes PHD and Clemenger BBDO Melbourne.
Everybody’s always excited with something new or joining somewhere. Is there not another word to use. I mean come on. And don’t get me started on agility…
Clients just don’t seem to understand that the best talent is most often attracted to vibrant, multi-faceted environments (i.e. an agency with lots of different clients) and doesn’t necessarily want to work in a corporate, ‘one category’ world. Think PWC vs ‘in house’ auditors. And that the benefit of having agency relationships is that they can bring different perspectives to the table that might spark something new and interesting to consider. All the best with the recruitment process and justifying the overhead to AB when margins get tight.
Notice the word creativity is not used once. I guess it makes sense with CUB not having bought an idea in years.