Cull your agencies and stop appealing to ‘every fucker with a thumb’, Spinach founder advises

Brands need to cut the number of specialist suppliers they are working with if they want to cut through with consumers and stop wasting money, the co-founder of Spinach Advertising Melbourne has warned, arguing some brands are working with too many agencies and specialist communications suppliers.

Morabito: “Pay your agencies, give them the account and make them accountable”

Frank Morabito told the Mumbrella Automotive Marketing Summit the challenge of juggling multiple relationships was hindering brands’ marketing, with many agencies too focused on trying to undercut each other and not on the needs of the client.

He also warned marketers using social media to stop trying to appeal to “every fucker with a thumb”.