Culture jammers take on advertising at Mumbrella 360
Culture jammers – activists who subvert advertising to tell their own stories – are to join outspoken adman Jay Furby in debate at the Mumbrella360 conference next month.
Greenpeace, The Last Stand and the man who painted ‘No war’ on the Sydney Opera House, are to lock horns with Furby, who is creative director at JayGrey.
The foursome will debate whether advertising has beaten culture jamming at its own game, how culture jamming can subvert brands in a digitised world, and what these opposing forces can learn from one another on tactics and strategy.
Nicola Paris
Can we get Adbusters along too?! http://www.adbusters.org/campaigns
That GetUp ‘campaign’ (pictured) is so full of ‘culture-jamming’ lies even left-wing Labor Senator Kim Carr Kim Carr was moved to ask them to desist. 60,000 jobs at risk? Just to allow a few lefty undergraduates to indulge their ‘subverting brands in a digitised world’ fantasies. Grow up, children.
I like a bit of occasion subversion. Shaking things up a bit is good for everyone.
Not sure about the merits of this campaign though.
When you’re done with the lowlife scum who vandalised the Sydney Opera House, would you be so kind as to hand them over to the community who love that building?
We’re waiting with baseball bats to give them OUR message. Thankyou.
And 3 people downloaded the app to scan the QR – you cant get consumers to use QR now… So lame…