Cummins & Partners exits CumminsHybrid as Adelaide agency returns to Hybrid brand
Independent creative agency Cummins & Partners has ended its South Australian joint venture with Hybrid, selling its stake in the CumminsHybrid business, a year after it began.
CumminsHybrid will go back to being called Hybrid, with founders Rob Porcaro, and Craig Jackson, having full ownership.
CumminsHybrid will be renamed Hybrid after one year in market
This is hilarious.
So who wanted out first in this shotgun wedding?
If you go to the first link in the article it would appear Sean’s indignation was passionate yet misguided.
The ‘merger’ appears to have just been a delay in closing, not just the cummins office, but the name also.
As for a ‘sale’ – I’m guessing that’s utter delusional talk.
@Sooooo
The office is still open. We sold our stake.
Soooooo…whatever negative conclsuions you wish to draw says more about you than the matter here. We run a business. Not just work in advertising. And our business efforts causes us to shift and change focus. We have great opportunities in Sydney Melbourne and New York. And it seemed right to do this. And the guys in Adelaide whi bought our stake will carry on the business the way it works best for them and the market.
I wish to personally thank Bronwen Gwynn Jones, Nick Milde, Chay Orourke, Jo Van De Velde and Maddie Lehmann for being wonderful friends and colleagues in South Australia. And also the amazing clients who gave us a chance.
We love South Australia and will never close any doors to the future.
Sean Cummins
Each time an announcement like this appears on mumbrella, I turn to LinkedIn Company Insights to gander at employee numbers. It’s a fascinating insight behind the headlines. Although there’s a small margin of error for calculating ‘current employee’.
Example – 2 Year Employee Trends :
C&P Down – 22%
The Monkeys – Up 34%
The Hallway – Up 36%
Lavendar – Up 6%
The Works – Down 11%
TBWA Sydney – Down 14%
Clemenger BBDO – Up 13%
Y&R – Up 1%
Publicis Australia – Down 12%
There’s an old Jewish saying ‘I wish you many employees’.
If you subscribe to the proposition that the more employees you have, the more problems you have, then LinkedIn’s figures read well for C&P.
Rob Pocaro is second right. Cummins in my opinion is an old school creative who doesn’t get digital. Pocaro on the other hand has a true entrepreneurial mindset who gets product.