Cummins & Partners joins with PR agency Romano Beck

Cummins & Partners will now provide public relations services in addition to its creative and media offerings, following a partnership struck with independent agency Romano Beck.

The Romano Beck team will now take residence in the Cummins & Partners Melbourne and Sydney officers, with the partnership set to allow for what Sean Cummins is calling a “holy trinity” approach for clients.

Chief creative officer Cummins said the two businesses have shared clients in the past, and have clearly aligned values with one another.