Cummins & Partners launches election-themed work for Pernod Ricard wine label, I Am George

May 13, 2019 1:18

Cummins & Partners has launched its first campaign for wine label I Am George, after winning three of Pernod Ricard’s labels in November last year.

In time for the federal election on 18 May, the new campaign has launched with a billboard display on the Glebe Island silos in Sydney, displaying the line ‘Unlike elections, this wine will leave a good taste in your mouth.’

The Glebe Island silos billboard for I am George

The above-the-line campaign materials will use the tagline ‘I am bold, I am George’, with Eric Thompson, marketing director at Pernod Ricard Australia saying the brand has more personality than its competitors.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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