Cummins & Partners picks up Tourism Western Australia account following pitch
Tourism Western Australia has appointed Cummins & Partners as its new strategic marketing and communications agency of record, with five-year incumbent Host missing out following a competitive pitch, Mumbrella can reveal.
The tourism body put the account out for pitch in February this year, with an estimated eight agencies involved in the tender process which the body said “attracted several responses of a high calibre”.
Tourism WA CEO Stephanie Buckland said: “The tender panel found Cummins & Partners showed a high level of strategic and creative thinking along with an in-depth understanding of the tourism sector, Tourism WA’s brand and our core target markets.We need to ensure our marketing activities are reaching our target markets and working with a leading agency, such as Cummins & Partners, will help us better communicate the many benefits of travelling to WA to those markets.
“Host helped us develop and activate the Experience Extraordinary brand and we thank them for their contribution over the past five years,” Buckland added.
My god, you guys are on fire!
Best , most business savvy agency in Australia.
I am sold.
Congratulations and Well Done to Cummins and Partners Version 2, They truly are a brilliant agency. However for the record, it needs to be noted, that only 4 staff of the current Cummins and Partners V2 Staff, being Sean C, Steve T, Michelle W and Monique actually worked on those accounts at Cummins and Partners V1. Again, I congratulate this agency, as it continues to go strength to strength, however Mumbrella please report accurately, fairly, transparently and with specific facts, that don’t misguide.
Regards: theccorrectfacts@gmail.com
Just following up The Correct Facts-nobody at Cummins and Partners contributed to the 100% Pure New Zealand campaign.
Nobody.
Yes,Mumbrella please get your facts right
Careers live and die on the accuracy of attribution of this work.
well done c&p and well done WAT this’ll be fun
Well done guys x
I totally understand why people get sensitive about correct facts when it comes to credit. But it really was a point about tourism experience. At the time of credentials submission, my friend and former partner Jason Ross was significantly involved with 100% Pure. And it came from the Tourism Victoria jigsaw playbook which Jason and I created over 20 years ago. Jason has since left us. So technically that one credit has also. But for the record we were accurate at the time. And i feel the indignation shown by a couple of comments here is a little excessive.
Sean
Just another case of the pejorative tall poppy…
Great win for C&P – and well-deserved, Sean.
A big congrats to the C&P team – a great bunch of people, who also happen to be rather brilliant.
All the best,
Steve