News

Cummins & Partners reappointed to Jeep, Fiat and Alfa Romeo creative accounts

March 3, 2020 4:41

Fiat Chrysler Automobiles (FCA) Australia has reappointed Cummins & Partners to its creative account, housing brands including Jeep, Fiat and Alfa Romeo.

In November last year, Mumbrella revealed that the Jeep creative account was out to pitch.

The FCA account includes Jeep, Fiat and Alfa Romeo

The relationship between FCA and Cummins & Partners began in 2011, soon after the agency’s launch under its previous name Cummins Ross, when it won the creative account for Chrysler.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Alfa Romeo Chris Jeffares cummins & partners FCA Australia Fiat Fiat Chrysler Automobiles Jeep Tom Noble
2 COMMENTS
alpha alfa 3 Mar 20

Do we know which agency had Alfa Romeo for the recent gap that Cummins didn’t have it?

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Alpha Alfa 3 Mar 20

Scratch that Q. A simple search of archives (which I should’ve done first) shows it was Y&R. So I guess this counts as a loss for VMLY&R.

https://staging.mumbrella.com.au/alfa-romeo-asks-australians-to-stop-conforming-and-start-something-in-first-work-from-yr-511608

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