CumminsRoss reveals first work for Betfair after winning pitch
Betfair Australia has appointed CumminsRoss as their creative agency following a competitive pitch with the first piece of work to air this week.
The new campaign ‘There’s winning and there’s winning’ promotes Autumn Racing and features a successful punter celebrating in two very different ways.
https://www.youtube.com/watch?v=2R1IH2r-I9g
CumminsRoss managing director Chris Jeffares said: “We are delighted to be working with Betfair. They have a unique positioning in the market and ambitious plans, a bit like us. It was a fast and fun pitch, and the win is a great way to start 2014. Nothing beats a pitch as an induction, and the new guys in the agency did an awesome job and fully justified the faith we have placed in them.”
Dirty money. Online gambling advertising is the new tobacco advertising. Don’t know why agencies PR this type of win or work. Just my POV.
I actually like this advertisement, considering how bland most creative work is these days, particularly in the product category.
If I saw anyone WINNING like that I’d slap them. Love the punt. If you don’t mind I’ll just slip my winnings quietly into my pocket and not draw attention to myself, thanks very much.