Customers say ‘Shut up and take my money’ as KFC launches lunch deals
KFC has shifted its focus and is aiming to appeal to a wider demographic with its new ‘Shut up and take my money’ campaign featuring a grandma and a boss trying to impress their friends and co-workers with the brand’s fast food lunch deals.
Created by Ogilvy Sydney, the tongue-in-cheek ads push the latest deals from KFC, aim to promote generosity, and show consumers there’s something at KFC for everyone.
The ads aren’t the first time KFC has shifted tactics, with the brand bringing Plucka Duck back to life as the ‘Surfin Bird’ in an ad last year.
Hi KFC – can I just say that you should be very worried about your advertising return. and perhaps read a good book on how to grow brands. This appears all over the shop and your brand is not being treated with the respect it deserves. #darts #dartboard. Alternatively Im wrong and you and your agency are all over it – and will have a brilliant year.
I’m a branding expert that’s actually grown brands and sold lots of things (unlike the book reader above). I love these. They’re fresh and irreverent. And clearly targeted at the kids even if they feature a grandma. Retro, well shot, will resonate well.
For a category which has no right to take itself seriously, finally one brand is making an honest attempt to entertain. I have not been this entertained since the Furby tried to pick up the barista in the McCafe spot….
Ogilvy get off here. This is not campaign brief!!!
Best ads this year
When a brand tries to be cool and relevant while completely missing point of the source material. It’s like watching your Dad try and say “Fomo” or your mum saying “on fleek”
Awkward.
With the Brisbane Rugby Tens ads , the best ads of the year
Shut up and take no bull from KFC! Might want to spend some of this campaign $s on good ol community relations and PR? (Google Fairfax and WIN’s recent media coverage of the ‘Cluck off KFC’ Campaign, re. attempts to open more empty big ‘poor cousin’ stores in Australian towns).
Please tell me the male actors name in the new shut up and take my money KFC add.
He is so handsome and looks familiar.
I’m with Kymm, what is the Boss’s actors name? He looks like Caputo from Orange is the new Black.
The pool ad is great!
Whos the singer in the pool party ad please? I love it!!!
Low rider by war ?
Low rider – war ?
The MOST annoying ad on Tv, get rid of it.
Oi mate, what’re you on about, its a good ad, respect your elders, respect Jimbo!
Absolutely, while this is on TV I will NOT buy their product. Sooo bloody American it is closely aligned to Trump, both rubbish
Your add shut up and take my money certainly gets your attention. It also sends a view different messages besides omg I need to get some KFC. I’m also referring to the umpire add. Seems to tell the parent to shut up and parent rushes on to the field. Thanks KFC, love your social morals