CX Lavender hires new chief strategy officer
CX Lavender's executive team
Customer experience agency CX Lavender has appointed a new chief strategy officer, tasked with leading and evolving the agency’s strategic capabilities.
Kim Verbrugghe joins the agency from Boston Consulting Group, where she has spent the past three years.
Prior to BCG, Verbrugghe worked at Orchard, Deepend and Naked Communications, among other agencies.
CX Lavender’s executive team
In the new role, she will oversee all research, brand, communications and experience planning across the agency, and will join the leadership team.
“The energy, opportunity and creativity of agencies has always been in my blood, but there’s much we can learn from the consulting and start-up world, and the capabilities needed to deliver outsized returns for our client partners,” Verbrugghe said.
“The opportunity to join an agency that works across the whole funnel and shows such commercial customer-centricity was too good to resist.”
Chief executive of the agency, Adam Washington, said: “Kim’s unique mix of comms, digital, product, venturing and consultancy experience means she’s perfectly positioned to design the future of our strategic offering.
“Increasing pressures on C-suite to stay competitive in a tough market means we need to consider different ways of delivering value, either through traditional marketing methods or through innovation, experimentation or growth marketing.
“We’re bringing together a diverse team of entrepreneurs, consultants and agency people to help our clients withstand that test. We’re building the most progressive and energetic agency in Australia and Kim’s ability to bring world-class insights made her the perfect fit.”
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