CX specialists to launch rebranded agency: ‘Tortoise & Hare’ next week

Formerly ‘AM-i Customer Engagement Agency’, Tortoise & Hare will rebrand and streamline its service offering to better collaborate and service Australia’s leading customer-obsessed brands from 31 May.

The agency’s new positioning, inspired by the fabled Tortoise & Hare, reflects the true nature of rewarding relationships – that they are built on genuine, consistent effort over the long term.

“In an age where everything is measured by the minute, we wanted to develop a brand that’s about going the distance. We aren’t interested in reactive tactics to hit daily sales targets, we are in the business of building lifetime value and loyalty,” said director Oliver Stewart.