D&AD delivering for Australian agencies as Leo Burnett and M&C win for multiple clients

April 21, 2016 10:17

Australia with 11 Pencils at D&AD

Australian agencies have managed to grab 11 coveted D&AD Pencils at the Awards Festival so far, with M&C Saatchi and Leo Burnett putting in strong performances with a range of work.

Leo Burnett landed three pencils for different clients, with awards for the Melbourne agency for SPC for #MyFamilyCan, in use of social media on mobile, and Sydney winning in mobile for Samsung’s Celebrity Tantrum and Diageo’s Cheers to a Legend in integrated mobile.

M&C Saatchi Sydney’s successful run with its Optus Clever Buoy campaign has been named a winner in service innovation, while Game of Balls has also won for creative use of media.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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