Australian Government launches campaign aimed at reducing domestic violence
The Australian Government has upped its focus on domestic violence issues, launching a prevention campaign aimed at reducing violence against women in future generations.
Created by BMF, the campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to grow. The campaign shows women of all ages from childhood, adolescence to adulthood, experiencing disrespectful behaviour at the hands of men.
This campaign features depictions of domestic violence that may be triggering.
https://www.youtube.com/watch?v=Y_WcaIkWYuk&feature=youtu.be
Ad agency: “There’s nothing a good old 30 second spot can’t solve”.
A sensible person: “But isn’t the issue extremely complicated, involving complex emotional issues around masculinity and pride and..?”
Ad agency: “Yeah, you’re right. We better make it 60 seconds”
Good spot. I’m a father of two boys who was risen by a father of two boys. When Cam says “We’ve been tasked to start a change in attitudes that may not be realised for a generation…” he is bang on. I continually catch myself telling my boys not to scream like a girl or tackle like a girl. It’s not right. It’s up to my generation to start setting the example for our sons.
you’re kidding me right? who the hell’s is going to read that poster..#epicfail
KISS! Keep it Simple Stupid! Just an abuse of taxpayers money
Domestic Violence is a complex and incredibly important issue of our time. Managing a story with this much complexity in one spot is madness. What ever happened to ‘keep it simple’! Let’s hope the rest of the campaign delivers a little more clarity and most of all hope.