Dad warns newborn of ‘scary world’ in new GMHBA Insurance ad

Zoe Samios

March 1, 2017 9:53

Regional based health insurance and care company GMHBA has launched a new brand positioning focused on the importance of “being there” with the story of a dad and his newborn daughter.

The latest ad is the first work for Grey since it won the business last year, and features a voice-over of a dad telling his unborn daughter Poppy he will always be there for her.

Although he warns of the “scary world” and “mistakes” he assures her he will always be there.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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