V joins Mardi Gras marketing rush with outdoor photobooth

March 1, 2017 9:45

Frucor has joined the rush to show support for Sydney’s Mardi Gras with an outdoor photo booth and glitzy signs in Sydney’s CBD for V Energy Drink.

V is supporting the Mardi Gras for the fifth year.

In the fifth year V has supported the event the campaign uses a twist on the current tagline for V, running with “The fabulous hit that improves you a bit”.

V has also created a special edition Mardi Gras themed rainbow can.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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