Daily Mail Australia hires head of digital subscriptions
The Daily Mail Australia is leaning into its subscription model
Daily Mail Australia is doubling down on its partial paywall strategy, hiring Melissa Dennis as its new head of digital subscriptions.
Dennis comes from Are Media, where she spent three years working in audience growth.
Dennis announced her new role on Linkedin, saying she will “focus on growing and retaining our digital subscriber base by delivering premium and curated content experiences that our audience values”.
