Jobs axed at Ooh Media as retail media arm closed down

Ooh Media has laid off staff as it shutters its retail media arm, Reo, by the end of the financial year amid slower growth and a client base increasingly shifting to in-house retail media operations.

The ASX-listed outdoor media company confirmed to Mumbrella it will “no longer pursue new retail partners” under the Reo brand, with the business to be wound up by 30 June.

Of Reo’s existing clients, Ooh Media said Petbarn’s retail media operations will transition to its in-house team. Australia Post, which partnered with the company to launch an in-store retail media network last February, is understood to have stopped working with Ooh Media’s Reo unit as of August.