Daily Mail blames Google AI Overviews for 15% digital advertising dip
The Daily Mail globally has been hit hard by AI overviews in search (Mumbrella)
Digital advertising revenue fell by 15% across the Daily Mail’s publications last year, which the group is blaming on Google’s AI Overviews.
The Daily Mail and General Trust (DMGT) publishes the various Daily Mail mastheads (including the Australian version) plus UK tabloid Mail on Sunday, Metro and ‘i’ newspapers, and New Scientist.
In its financial results for the year to 30 September 2025, published overnight, DMGT reported a modest 2% drop in overall consumer media revenue to £600m (A$1.17b). This was buoyed by a 10% rise in subscription revenue to £133.6m (A$260.7m) but dragged down by the 15% digital advertising fall, to £148.3m (A$289.4m).
