Ex-Clemenger creatives launch AI-focused agency
Marie-Celine Merret and Vinne Schifferstein team up to launch MC&V.
Ex-Clemenger BBDO creatives Marie-Celine Merret and Vinne Schifferstein have launched their own independent agency, MC&V, a creative and production house focused on artificial intelligence.
Trading as MC&V AI Creative Production, the agency will operate as an AI specialist, using the technology to develop live-action productions, scalable content systems and end-to-end production workflows.
The launch marks the second agency offshoot to emerge this week from former Omnicom talent, with Merret and Schifferstein previously working at Clemenger BBDO’s production arm, Made This. Yesterday, former Porter Novelli Australia partners officially launched their new communications agency MRG&Co.
Speaking on the Mumbrella podcast, Schifferstein said she was inspired to explore embedding AI into the production process after seeing a former client’s business become disrupted “almost overnight” by the launch of ChatGPT.
