Daily Mail locks in deal with Quantium, expands offering for local advertisers
Daily Mail Australia is the newest partner for analytics and artificial intelligence firm, Quantium.
The publisher will use Quantium data analytics and audience segmentation to improve Mailonline’s advertiser offerings.
Why would banks and supermarkets want to advertise on the Daily Mail? It’s a trash site that gets by on stealing the content of other publishers. Yes, it gets a lot of eyeballs, but so do porn sites. Would they be happy for their ads to appear on those?
@Jimbo – it is not about banks and supermarkets advertising on DM. It is about using purchasing behaviour data Quantium collects from banks and supermarkets which is attractive to a whole range of advertisers.