Daily Mail to focus on ‘absolute monster’ Snapchat to target younger audience

May 8, 2015 10:42

Steinberg and Bell on stage at the newfronts in New York

The Daily Mail has singled out Snapchat as its social media partner of choice as it looks to engage with younger readers.

The British publisher used its first presentation at the Digital Newfronts in New York to tout the success of its partnership with Snapchat in reaching the younger 18-24-year-old audience.

Jon Steinberg CEO of the Daily Mail US told a room full of 30-something media buyer: “Our number two focus after our own owned and operated property is Snapchat. Why is Snapchat important? Because it is so big and so important and you guys don’t know that because you are all too old to be on it.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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