Nielsen’s mobile campaign ratings to launch in October with daily measurement next year

September 16, 2015 9:00

Audience measurement service Nielsen will begin offering mobile campaign audience measurement from October 1, Mumbrella can reveal.

The company also confirmed it expects a more accurate measurement of mobile audiences to be rolled into its Online Ratings by the end of this year, a move which could dramatically alter the current Nielsen top ten news websites rankings.

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Nielsen’s timeline for the changes.

“It’s a big change,” Monique Perry head of media industry group at Nielsen told Mumbrella. “From October 1 the platform and measurement is ready and so we have a number of publishers ready to start testing campaigns.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

WhatIf 16 Sep 15

Catch 22? Publishers and agencies want something (rightfully so), but are they willing to implement what is needed to deliver? Exciting “times” ahead!

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WhatIfTheyDon't 16 Sep 15

For time immemorial publishers, agencies and advertisers have wanted the whole shooting match (rightly so).

Well here is the collective opportunity to play ball, both by implementing whatever technical changes may be needed on websites and apps in order to be measured, and to also pay for the system and the resultant data. This stuff ain’t cheap to do so don’t expect to pay peanuts (the other media don’t, so why would the ‘number 1’ medium expect that).

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