Dame Edna and Jimmy Barnes stage fake chat show to spruik their new Drumstick flavours

Alex Hayes

November 2, 2015 1:28

Dame Edna Everage and Jimmy Barnes trade jibes in chat show-style content created to promote their new Drumstick ice creams.

The duo have been tapped up as the faces for the new Glammington and One Tough Cookie Dough by Peters, which they are spruiking with the #YouLittleLegend campaign from Leo Burnett Melbourne.

https://www.youtube.com/watch?v=u7I8h4PKoNc

A series of clips will be put out through the next month and featured on catch-up video services including SBS on Demand, Foxtel Go, JumpiIn, Ten Play and Plus7, with the first two spots to go live showing the duo trading some verbal barbs with a canned laughter soundtrack behind them.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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2 COMMENTS

Cameron 3 Nov 15

I’ve been buying these for a couple of months at my local Woolies. They’ve even heavily discounted them (I thought, to get rid of the stock), but the ad campaign hasn’t started? Weird.

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Aaron 4 Nov 15

Man, Barry’s in everything

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