Johnson & Johnson moves $25m media account from OMD to UM following global pitch

November 2, 2015 10:10

Major fast moving consumer goods (FMCG) brand Johnson & Johnson has announced it is moving its media buying with IPG Mediabrands subsidiary J3.

As J3 does not have a presence in Australia media agency UM expected to take over the account from OMD, which has held the account in Australia for nine years.

The decision is just the latest in the string of global media pitches – dubbed “mediapalooza” to impacted these shores with reviews for 21st Century Fox, Daimler/Mercedes, Sony and Lactis Parmalat still ongoing.

This year more than $250m has been put in play amid the raft of international media reviews and according to Nielsen there is still more than $75m in the air at present.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics