‘Mediapalooza’ puts $200m in Oz billings in play with Mercedes and Citibank joining local list
The US advertising press have termed it ‘mediapalooza‘ and ‘reviewageddon‘.
The series of global media pitches sweeping the world has put around $200m at play within the Australian ad market, according to a Mumbrella analysis.
Mumbrella understands another there are at least two new global pitches which will have an impact on the local market, with Daimler/Mercedes $17.9m local media account and Citibank’s $4.8m media account both expected to be drawn into their respective global media reviews this year.
Fortune Magazine estimates that globally $26bn of business is up for review, although several of these big international reviews – Procter & Gamble, Coca-Cola, Volkswagen and Mondelez – are not excepted to impact the Australian market.
Hmm Vizeum winning 20th Century Fox at an Australian level would cause a slight conflict of interest with them already servicing Warner Bros.
Especially awkward considering Murdoch’s failed bid to buy out WB last year.
Hi Hankfist,
Vizeum are on the global roster for 21st Century Fox.
Cheers
Nic – Mumbrella
http://www.campaignasia.com/Vi.....Lions.aspx