Dame Edna is new brand ambassador of Jenny Craig with pledge to shed 15 kilos

Weight loss brand Jenny Craig has announced as its new brand ambassador Dame Edna Everage and ‘her manager’ Barry Humphries.

The deal sees the brand launch the Edna Forever campaign.

Part of the campaign is a pledge from Everage to shed 15 kilos before embarking on a farewell tour.

Dame Edna said a press release: “Possums, Barry and I both appreciate the influence we have over our adoring public. Just like the Beckhams, people follow and copy our every move. And lately, well let’s be brutally honest, we’ve let ourselves go and haven’t been good role models.”

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