Dan Murphy’s celebrates founder’s Christmas spirit via Thinkerbell
Endeavour Group’s Dan Murphy’s and Thinkerbell have launched the latest iteration of their brand campaign, sharing a festive story from the life of the liquor retailer’s founder, Daniel Francis Murphy.
Murphy’s legacy of providing the best price possible, having once been quoted as saying “Christmas spirit need not be expensive”, is highlighted in a festive scene that sees a woman show up to a Dan Murphy’s store on Christmas eve, just moments after closing time.
Other assets:
Value 30″: https://jwp.io/s/PxN7cB3Y
The new brand direction was launched by Thinkerbell at the beginning of the year with a long-form film depicting the story of Daniel Francis Murphy starting an underground wine club during World War II.
Alongside the Christmas spot, the latest iteration of the brand platform also includes other stories from the life of the founder, highlighting his dedication to providing the best price possible.
Monique Holmes, general manager marketing and Loyalty at Dan Murphy’s said: “Christmas is a magical time of year, but with the cost of living on the rise it can also be the most stressful. That’s why Dan Murphy’s believes adding the last magic touch to your Christmas shouldn’t break the bank – no matter whether it’s chablis for your roast, or martinis to toast, nobody beats Dan Murphy’s.”
Tom Wenborn, executive creative tinker, Thinkerbell, said: “When you have a founder who lived a life as well as Daniel Francis Murphy, you have a rich archive of interesting stories to share. The team have done a great job ducking back in time to showcase Dan’s Christmas spirit and his unwavering dedication to helping Aussies drink better.”
The campaign will roll out across television. OOH, online and in-store, with activations throughout the Christmas period.
Credits
Brand: Dan Murphy’s part of Endeavour Group
Creative Agency – Thinkerbell
Media Agency – Carat
Production Company: MOFA
