Daniel Bracken named new marketing boss of Myer

Tim Burrowes

June 18, 2014 3:50

New Myer marketing boss: Daniel Bracken

Myer has today announced new bosses to lead its marketing and technology operations.

Daniel Bracken, previously CEO of The Apparel Group – owners of fashion brands Sportscraft, Saba and Willow – is to become chief merchandise and marketing officer, reporting directly to CEO Bernie Brookes. His appointment comes a month after executive GM of marketing John Joyce departed after a six month stint.

Bracken’s arrival comes as Myer’s creative pitch comes close to its one year anniversary with Clemenger BBDO Melbourne and incumbent Badjar Ogilvy the two agencies remaining in the contest which began in August last year.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.