Danone reveals Nutricia brand to combine specialised nutrition products

Danone has revealed its latest rebrand bringing together the company’s portfolio of specialised nutrition products in Australia and New Zealand.

The new commercial master brand, Nutricia, will include the Aptamil, Karicare brands along with a range of medical nutrition products such as Fortsip, Neocate and Souvenaid.

The Nutricia brand will combine the science-based specialised nutrition products

Managing director of Nutricia Oceania, Rodrigo Lima: “Combining our specialised nutrition offerings under Nutricia as a single brand will enable us to work even more effectively with healthcare professionals as well as direct research and innovation activities with greater focus.