Iris creates Asia-Pacific campaign for Global Rapid Rugby

Iris has won the mandate to promote Global Rapid Rugby this summer across the Asia-Pacific region. The game is a fast-paced variant on rugby built around 70-minute games and rule changes that reward a more aggressive, risk-taking form of play.

The launch commercial will run across social, broadcast and digital channels from March to June. It highlights the excitement of the fast-paced format of the game, by having it rudely disrupt the sedate leisurely world of golf.

Iris board director Miguel Garcia said: “Rapid Rugby was created to bring new levels of entertainment to the sport.