David Droga: Australia is on my radar every day, emotionally and personally
The most awarded Australian creative of all time talks on the record for the first time about what went wrong in Sydney, his agency’s imminent launch in Asia, why he will never sell and the origins of creativity – in a candid discussion with Mumbrella’s Dean Carroll
The concept of a ‘creative chairman’ – the job title you created for yourself – is an interesting one. How does that work in practice? How much of your time do you actually spend on creative these days?
“It’s definitely a hard one to navigate and as we get bigger and bigger the forces do pull you further away from the creative. The job title wasn’t some inspired thing, it was just that I am a creative person and I didn’t want to be CEO. And chairman just sounded too stuffy and boring.
“I wanted people to know I meant business, but at the end of the day creative is in my DNA. It really started as a little joke to myself, but now that job title has become contagious and you see it all over the world now with all these serious people that have it, on the back of me just making it up.
“But there is no question that my day stops and starts with thinking about the work. Sometimes that’s very hands-on and sometimes that’s a light-touch in terms of protecting it from a distance or taking care of a client. All roads lead to the work for me.”
great feature – thanks Mumbrella