David Droga on what’s next, and the industry’s ‘irrelevant mediocre middle’
Adland’s most awarded and celebrated creative force, David Droga, speaks to Mumbrella’s Dean Carroll about selling his business to Accenture Interactive, the best creative forces in Australia, and his latest ambitions.
So in 2017, you told me you were not interested in selling. What changed – you or the industry landscape?
“Yes, I saw my quote reverberating around the internet. I meant it when I said it. Part of what makes our industry interesting is it’s about what’s ahead of you, not what’s behind you.
“My mindset then was that I wasn’t looking to do a deal and there weren’t offers that were worth considering. Anyone who knows me and what I’ve done, in terms of working at different companies around the world and then setting up this place, knows I’m not afraid of taking on new challenges.
“When we were talking [more than two years ago], I really meant that. And had the right opportunity not reared its head, I’d still be talking to you today saying ‘I’m not looking to do a deal’.
