David Gaines joins research outfit Edentify, ‘we’re not trying to be a media agency’

David Gaines and Edentify founding partner Dan Banyard

Research company Edentify has emerged as the next stop for David Gaines, whose departure from media agency Maxus was announced last week.

The former CEO of Maxus Australia takes on the role of managing partner with a brief to boost Edentify’s client service offering.

In a press release from Edentify, the company said the Gaines appointment would help it “evolve from focusing on research and data solutions to a more comprehensive data-led planning approach.”