David Jones looks back at 182 years of Australian history in Christmas campaign

Zanda Wilson

November 16, 2020 11:17

Retailer David Jones has launched a nostalgia-driven 2020 Christmas campaign with the positioning ‘The Home of Christmas for 182 years’.

The 1838-founded business looks back at almost 200 years of Australia’s heritage and Christmases in its hero film, with the campaign a joint creation of The Monkeys and Accenture Interactive’s Maud.

David Jones is ‘The Home of Christmas for 182 years’

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

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David Jones looks back at 182 years of Australian history in Christmas campaign

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