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How Eleven saw off the heavyweights to become PR agency of the year

The first six months of 2016 have been big for PR agency Eleven, with it picking up high profile accounts and scooping the Mumbrella PR Agency of the Year Award. Mumbrella speaks to Eleven MD Roberto Pace about their success and what’s next for the agency.

August 5, 2016 1:38

If PR agency Eleven largely flew under the radar during the second half of 2015, a period when it bedded down new leadership following the exit of Rob Lowe, then 2016 is when everything clicked into place for the Sydney firm.

While it has enjoyed past success, in campaigns such as MJ Bale’s award winning Grazed on Greatness, the agency has really made its mark since the turn of the year, firstly winning the much-coveted Virgin Mobile telco account, and then taking the McDonald’s PR business from incumbents PPR and Mango.

 

Eleven PR: Mumbrella's PR Agency of the Year

Eleven PR: Mumbrella’s PR Agency of the Year

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics
Eleven Eleven PR PR public relations Roberto Pace
1 COMMENTS
Rob lowe 5 Aug 16

Congrats Roberto and team. Great interview and great achievement.

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