Mumbrella360 video: The Vice playbook to creating content for millennials

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

In this session, Vice Media’s Erik Lavoie, who leads the company’s global accounts for brands including Unilever, Diageo and Samsung, reveals how Vice works successfully with brands to develop compelling content, marketing strategies and campaigns that connects with millennials.

Lavoie urges media companies to speak with transparency and authenticity to your markets as millennials have society’s most developed and honed bullshit detectors – they don’t want scripted or inauthentic experiences with their media.