DDB announces partnership with the #ChangeTheBrief Alliance, facilitated by The Payback Project

October 17, 2024 3:06

DDB Group Sydney has announced a new sustainability initiative in partnership with the #ChangeTheBrief Alliance – the first partnership of its kind for an agency in the Southern Hemisphere.

As a flagship sustainability learning programme for the advertising industry, the #ChangeTheBrief Alliance was created by Purpose Disruptors to give advertisers the vital skills to promote sustainable lifestyle behaviours. It features a faculty of experts across food, fashion, energy, and greenwashing.

More than 20 employees across DDB Sydney, the newly-minted ‘Green Champions’ have committed to making a change. They will spearhead a six-week information program, which they can then share with clients.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.