DDB announces partnership with the #ChangeTheBrief Alliance, facilitated by The Payback Project

DDB Group Sydney has announced a new sustainability initiative in partnership with the #ChangeTheBrief Alliance – the first partnership of its kind for an agency in the Southern Hemisphere.

As a flagship sustainability learning programme for the advertising industry, the #ChangeTheBrief Alliance was created by Purpose Disruptors to give advertisers the vital skills to promote sustainable lifestyle behaviours. It features a faculty of experts across food, fashion, energy, and greenwashing.

More than 20 employees across DDB Sydney, the newly-minted ‘Green Champions’ have committed to making a change. They will spearhead a six-week information program, which they can then share with clients.

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