DDB Group Melbourne’s group ECD appointed to chief creative officer

DDB Group Melbourne’s group executive creative director, Psembi Kinstan, has officially been promoted to chief creative officer at the agency.

Psembi’s career at DDB Melbourne began in late 2021 when he moved over from McCann Worldgroup – where he served as executive creative director for close to one year – to head up the group executive creative director role, leading Tribal, DDB and Mango teams.

As a close collaborator with the agency’s leadership team, Kinstan is credited as injecting a creative culture into the organisation. Through his expertise, Kinstan contributed to growing the company’s employee roster to more than 100 members, in the wake of significant client wins, such as Coles, Movember, Mr Chen’s, Funlabs, Asahi CUB, and more.