DDB hires managing director of Y&R Sasha Firth as managing partner

DDB Sydney has appointed Sasha Firth as managing partner to lead the Westpac account.

Firth left Y&R after two years as its managing director, following a wide change to WPP’s management structure.

Sasha Firth joins DDB as Managing Partner for the Westpac account

Firth takes over from Chiquita King who exited the role earlier this year.