DDB promotes Giles Watson to executive creative director

February 25, 2025 10:50

DDB Group Melbourne has promoted Giles Watson to executive creative director, effective immediately.

Watson has been with the agency for over three years, having joined in 2021 as a creative director. In 2023, he moved up to group creative partner, and last year, became deputy executive creative director.

In his new role, he will lead DDB Group Melbourne’s creative direction, working closely with recently-promoted chief creative, Psembi Kinstan.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.