Debenhams’ Australian website strategy paying dividends ahead of store launches
UK retail giant Debenhams has seen a massive spike in online sales after launching a dedicated Australian website.
The (virtual) doors are open at Debenhams’ dedicated Australian website
In the lead-up to the opening of its first bricks and mortar store in Australia next year, the location has yet to be confirmed by the retailer, the company has launched a dedicated Australian website with the goal to further entrench itself with consumers.
Dasha Melyushkina, Debenhams’ head of ecommerce international, said the Australian-focused site had delivered an immediate uplift in sales and was already helping the company decide how it would frame its first Australian store.
Debenhams have already announced that the first Australian store for the company will be opening at St Collins Lane, in Melbourne next year.
Debenhams are also rumoured to be planning a store within the new Harris Scarfe complex in Adelaide.