Angry florists lose their battle to ban Red Rooster ‘rip off’ ad
A Red Rooster ad promoting its ‘Rippa value meal’ as being more cost effective than buying flowers has been cleared of vilifying florists after 40 complaints were made to the Ad Standards Board.
The advertisement contrasted a bouquet of flowers under the words ‘Rip Off’ with a Red Rooster value meal accompanied by the words ‘Rippa Value’.
The ad was part of a social media campaign. Although it has been described in the ASB investigation, the ad is no longer online and Mumbrella has been unable to track down a copy to show in this article.
