Defence Housing Australia creates giant pin wall installation through Octagon
Families can press themselves up against a giant pin art board in DHA’s latest campaign.
A giant pin wall people can make full-body impressions in is part of Defence Housing Australia’s latest campaign to demonstrate the importance of providing housing for serving soldiers.
The installation, constructed by the DHA with agency Octagon for the Sydney Harbour Foreshore Authority’s Nomanslanding ANZAC Day commemorations, aims to communicate the importance of having a home for the 18,000 families currently living in Defence Housing.
General Manager of Octagon Wylie Fowler said: “When DHA first came to us we immediately recognised the really rich truth behind their product story.”
What a waste of money
The DHA is a very worthwhile way to invest your money – safe returns and it helps soldiers and their families.
Great to see a creative way of marketing something that is kind of boring.
I did do the pin thing…. but I think they could have done more with it.
Take a picture of the end product, and give them a card with the link to the web site with a unique number where they can download the picture. That way you would engage the people more to read up on what DHA is doing.
“communicate the importance of having a home for the 18,000 families currently living in Defence Housing”
Maybe it is me, but I don’t see how a pin figure communicate this having a home part ?
The DHA is a very worthwhile way to invest your money? Sure, if you want your investment to be restricted and only marketable to the defence force.