‘Defend, deflect, and diffuse’: Why Nine’s culture Action Plan ‘raises several red flags’
On Friday afternoon, Nine Entertainment shared its Action Plan to accelerate, address, and measure its cultural transformation following a damning independent review by Intersection. While the media giant has said that 60% of the plan is either underway or complete, leading PR experts say the update is full of red flags.
Less than two months after the findings from Intersection’s independent review into Nine’s culture were released, the Action Plan – which has been endorsed by Nine’s Board – has been designed to deliver lasting change, and outlines how the media giant is implementing the 22 recommendations made by Intersection.
Shared on Friday afternoon, Nine outlined how it is working to improve the workplace across four priority areas – people and culture; leadership; policy, procedures and governance; and diversity, equity and inclusion.
“Nine’s Action Plan forms an important part of Nine2028, which is the acceleration of our strategy and encompasses our business and culture transformation. Spearheaded by the Board and management team, everyone at Nine is united by the need for change. The progress made over the past six weeks is reflective of our collective desire to move quickly and build a Nine we can all be proud of,” acting CEO of Nine, Matt Stanton, said on Friday.
