Deloitte asks ‘What would you do?’ in interactive video for NZ graduate recruitment campaign

Little Sister Films (LSF) has created an interactive video to promote the 2014 Graduate Recruitment campaign for Deloitte New Zealand putting the viewer in a range of challenging situations to test what they would do.

The digital video agency spent a week in the Deloitte head office to produce the point-of-view ‘day in the life’ video, filming different scenarios and allowing viewers to click on various decisions to see how they play out, to see if they would fit in with the business culture.

“The aim was to educate graduating university students about Deloitte –specifically about the culture and the service lines. So many of the competitors’ videos in the recruitment field are dry and the content always seems to be the same.  We wanted to make something easy to digest and fun,” video director Logan McMillan told Mumbrella.