Cinema brand Dendy’s streaming service launch imminent

Dendy DirectDendy is readying for the imminent launch of its streaming service Dendy Direct, which will offer customers a “curatorial” approach to video and film content.

The new service, which will be officially unveiled at a launch event at the end of the month, will compete with the likes of Google Play and iTunes operating on as a pay-per-play model with films.

Kate Stapleton, Dendy Direct head of digital, told Mumbrella the pricing “would be consistent with the industry”.

“If you look at iTunes or Google Play our pricing will be the same as that. It’s a pay as you go model,” she added.

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