Dentsu Aegis merges ApolloNation and Team Epic into new ‘brand and lifestyle’ agency MKTG

Dentsu Aegis Network is to merge activations agency ApolloNation and lifestyle marketing agency Team Epic into a new agency MKTG. 

MKTG’s leadership team: Matt Connell, Kylie Green, Dentsu Aegis Network CEO Simon Ryan

The new “brand and lifestyle” agency will be headed by Matt Connell in the role of managing director of sport and entertainment, and Kylie Green as managing director of activations.

Simon Ryan, CEO of Dentsu Aegis Network ANZ said: “The Team Epic and ApolloNation teams share great synergies and as we combine to become MKTG in Australia our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”